The Pozzetti gelato display case is a timeless piece of equipment that every gelato and ice cream shop owner should know about. It’s a classic. A true stainless-steel icon of Italian tradition.

For decades, it has captivated millions of customers worldwide with its vintage charm and refined aesthetic. And today it’s still able to create the feeling of an authentic Italian gelato experience.

However, that’s the big question: should you still go with a Pozzetti for your ice cream shop? Or is it maybe better to opt for a more visual gelato showcase?

The truth is: there's no one-size-fits-all. Some shops thrive with open displays and vibrant colors. Others become local legends with an upscale, iconic Pozzetti case behind the counter.

At Modalita, we've worked with dozens of successful gelato shops across the U.S. We've seen what works. And when.

In this article, we'll walk you through the history of the Pozzetti display case, its advantages and downsides.

Stick with us to the end of this guide: it will help you decide if it's the best choice for your business or not!

The classic origin of the Pozzetti gelato display case

Pozzetti cabinets have been around for decades. Their roots go back to Italy in the early 1980s, when Giorgio Pozzetti (yes, that's his real name) sought a better way to store and serve artisanal gelato. His idea was simple but effective: prioritize temperature control and product quality over visibility.

Instead of displaying gelato in open pans, Giorgio introduced sealed metal tubs, called "carapine," set into a chilled well. These tubs keep the product at a constant, stable temperature.

As a result, the texture and flavor of the gelato stay consistent from the first scoop to the last.

Additionally, Pozzetti systems protect gelato from external contaminants. No air, no light, no bacteria. Just clean, cold storage that respects the integrity of the recipe. Over time, this setup became a symbol of authenticity among Italian gelato purists.

Pros and cons of Pozzetti vs Visual Display Cases

Choosing between a Pozzetti and a visual case often comes down to your priorities. While both can serve excellent gelato, the way they present, store, and support your product is very different.

Pros

Consistent preservation: Pozzetti cabinets shine when it comes to maintaining a stable temperature. Because the gelato is enclosed in insulated wells, it’s protected from outside heat and air. This leads to better texture, fewer temperature fluctuations, and longer shelf life. For shops focused on premium quality, this consistency is invaluable.

Lower energy usage: Since Pozzetti systems don’t have large glass fronts or require constant cycling of cool air, they consume significantly less power. That efficiency translates directly into reduced operating costs, especially helpful for seasonal shops or small-scale artisans watching every dollar.

Superior hygiene: Closed containers mean less exposure to air, dust, and customer-facing environments. This setup reduces the risk of contamination, which is especially important if you’re handling allergen-free, vegan, or organic options. Customers who care about health and cleanliness will notice the difference.

Easier overnight storage: At the end of the day, there’s no need to transfer gelato back to a freezer or clean multiple pans. You simply close the lids. That not only saves labor time but also reduces waste and product handling, which is another step toward consistent quality.

Elegant design: Visually, Pozzetti cases create a clean, minimalistic aesthetic that works beautifully in boutique shops. While they don’t show off the gelato, they do send a clear message: we care more about what’s inside than how it looks. This can create a premium halo effect around your brand.

Cons

On the flip side, however, there are some clear limitations.

No visual impact of flavors: Customers can't see the gelato. That may reduce impulse buys, especially from walk-ins or tourists who choose with their eyes. In locations with heavy foot traffic, this could mean lost opportunities.

Slower service: Since each flavor is hidden under a lid, your staff needs to know exactly where each one is. That slows things down during peak hours and requires extra training.

Limited variety: If you're offering 20+ flavors at once, managing that many sealed tubs becomes impractical. You may need to reduce your flavor lineup or rotate more often.

So, while Pozzetti can elevate the quality of gelato, they come with trade-offs in visibility, speed, and flexibility.

Options comparison

Let’s wrap it up. Pozzetti or not Pozzetti, that’s the dilemma

Long story short, as with most business decisions, the answer is: it depends.

If your main focus is on quality, then a Pozzetti might be the perfect fit. Shops that specialize in fewer, high-quality flavors tend to benefit the most. The closed environment keeps every scoop at the right texture and temperature, even at the end of a long day.

Similarly, if you're operating in a hot or humid climate, Pozzetti display cases provide superior insulation. They reduce thermal shock and prevent issues like melting, crystallization, or excess condensation.

You should also consider Pozzetti displays if your brand leans toward elegance or minimalism. Their understated design communicates craftsmanship and seriousness. Some customers associate this type of setup with higher quality and authenticity.

However, if your business thrives on impulse purchases and eye-catching presentation of your gelato flavors, a visual display case is probably the better option. These are particularly effective in touristy areas, busy intersections, or malls where color and abundance attract attention.

Visual displays are also easier for teams to manage quickly. Staff can scoop faster without lifting lids or memorizing flavor placement. This means shorter lines, more sales, and less training.

Last but not least, according to the data, visual display cases help you sell more (up to 15-20% more sales). On the other hand, Pozzetti displays usually cut costs and product waste up to 30-35%.

Whether you choose between more sales or less costs, it’s an entrepreneurial decision for you to take. There’s no right or wrong answer here.

That said, some of the most successful shops we work with use both. A hybrid layout, with a Pozzetti display for core flavors and a small display for highlights, can give you the best of both worlds.

Ready to see if a POZZETTI display case is right for you?

There’s only so much you can learn from a chart or article. If you really want to understand how a pozzetti cabinet works, you need to see it live.

And the best option you have is visiting Modalita’s NYC showroom to explore our hand-picked selection of professional Italian Pozzetti display cases. We partner only with those top of the class brands that grant real excellence, such as IFI. And most importantly, our displays are designed and tested by real gelato artisans, not just engineers.

Therefore, here’s why you should not risk investing in the wrong setup. Your gelato deserves the same care you put into every recipe. Of course, starting with the right stage!

Fortunately, we’re here to help.

Reach out for a custom quote or book your free visit to our showroom today!